Short while ago google had changed their ranking algorithm,   the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, no wonder I saw a few of my keywords’ ranks dropped like a rock, but almost all the ranks promoted by articles and blog posts were not affected, and a few of them even gained a few positions, it’s obvious that linking campaign the old way is the thing of past, probably due to links crammed sites being de-indexed by google.

Now what on earth is plain link building and how do people do it? There are a lot of SEO company out there are doing this, they will get links from any websites which accept adding links, the only updates on those websites are the new links, almost all of them are garbage, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, the links on those spamming sites won’t work anymore.  

Maybe a few examples will make it clear. It was quite some time ago, I needed to rank the keyword, ratchet tie down, it was old way of link building all the way, almost all the sites I got link from had too many links, worst yet, those sites had no content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, this was the case until google made the change. Here is another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, you can imagine how this keyword ranks. Now contextual links win the battle, then what? In fact the only thing matters here is content, so if you create great content, not only people will love to read your stuff, so do the search engines. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, take a look at this blog, mothers day gift , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. Now you can see, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, such as Cam Strap, then you will have a powerful weapon in your SEO arsenal.

At the end of day all you need to do is to create attractive content, publish and share with people, in the mean time advertise your business with your content, your effort will reward you handsomely in the end. Persistence and patience are the keys to success, nothing will automatically improve overnight, be it your business or search rankings, now all we need to do is to share our love for creating and sharing nice content and not to worry about the ranking all the time. Ezine is one of the best article directories out there, google will index a new article on ezine promptly, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed, ratchet binder, explains some interesting concepts, good writing, interesting content, indexed and cached, this article serves it’s purpose well.

We’re not finished yet, please remeber, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then every new post on your blog will show up in your twitter page, it’s real easy and useful, no one should miss this tool out.